Building Content That Works Across Every Market

Harnham had the reputation, the market knowledge, and the reach. What they needed was consistent, high-quality content to match. With no in-house function to produce it, Kitto came in as a fully embedded partner: developing a PiE and VC content strategy, building and managing the Data and AI Podcast's social presence, and owning LinkedIn output across both the UK and US markets.

We Went Straight to Work

We developed a targeted strategy to position Harnham with PE and VC audiences, producing content that gave consultants a credible opening into conversations with PE and venture-backed firms. That strategy turned a gap in the market into a consistent pipeline of clients.

We took ownership of LinkedIn and podcast content, building an audience-first approach that drove Harnham past one million followers and helped grow a podcast listenership that now spans thousands of listeners.

Dave Farmer, CEO at Harnham, said:

They have experts within every area that we can turn to. Rather than having people in-house that we're having to train, they have a bench of specialists to manage all the various elements of marketing.

What's Next

Harnham came to Kitto with a clear ambition and the credibility to back it up. What they needed was a partner who could move at pace, think commercially, and deliver consistently across multiple markets and audiences. Kitto embedded, got to work, and built something that led to more reach, more relevance, and a growing presence in the markets that matter most. Next on the agenda? Helping the group expand into the US.