Oscar Faye is a specialist retained and embedded search firm for the top percentile of AI and engineering talent.
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The Why, The What and The How
Oscar Faye didn't need novelty. Senior leaders in AI and financial services respond to signals of credibility: precision, discipline, seriousness and long-term thinking. They needed a brand that felt embedded in that world, like one of their own clients rather than a vendor selling into it. So every decision had to reinforce trust rather than simply attract attention, and that became our brief.
We Went Straight to Work
We began with a deep discovery call with founder Oliver, unpacking his background, the firm's operating model and the markets they serve. His experience scaling Selby Jennings past 1,500 people shaped a clear filter: anything that didn't reinforce trust was cut.
From locked positioning, we explored three creative directions, each presented on a full brand board. Oscar Faye selected the modern, geometric route: a disciplined black-and-white system with a metallic blue accent, documented in full guidelines.
What's Next?
Oliver Cooke, Oscar Faye's Founder & CEO, on the result:
Lots of good compliments on the name, branding and website so thanks again for that.
The final Oscar Faye brand is quietly confident, precision-led and human without softness. It doesn't shout or over-explain. It simply looks like it belongs, which is exactly the point.
In talent-scarce, high-stakes markets, branding isn't about standing out visually. It's about signalling alignment with the world your audience lives in. Oscar Faye's identity is engineered to do exactly that.
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Up next
More Work
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