S1 E7: How Do You Make the Most of Your CRM? - Liran Kotzer (Live at RecExpo)

How do you make the most of your CRM?

We’re back at RecExpo for round two, and this time we’re asking: how do you make the most of your CRM?

To help us answer that, we brought in Liran Kotzer, CEO of Woo.io, a platform that’s turning heads for how it enriches and updates CRM data. And Liran doesn’t mess about. In this episode, he takes on the five-minute challenge to break down exactly how recruitment businesses should be thinking about their CRM.

Here’s what he covered:

• Why your CRM is the most underused growth asset you’ve got
• How reconnecting with old customers beats cold outreach every time
• The cost-saving power of mining your existing data
• Why data decay is killing your performance, and how to fix it
• The golden rule: relationships should be a company asset, not just a consultant’s

Bonus insights: how CRMs can help you manage churn, why startups miss out on ex-candidates turned clients, and what happens when a recruiter changes sectors and relationships fall through the cracks.

So, did Liran’s data-driven wisdom earn him a coveted spot on the Wall of Fame? Or is it straight in the bin? Watch to find out.

Got a question for our next guest? Email us: kittoquestion@kitto.uk