We Love
Recruitment

And we're experts in marketing recruitment businesses.

Wrap-around marketing

Define your market position and voice

Wrap-around marketing

Create consistent visibility for your audience

Wrap-around marketing

Build engaged communities

Wrap-around marketing

Accelerate conversations for consultants

Our Mission

Recruiters spend huge amounts of time doing marketing activities. Posting on LinkedIn. Sharing insight. Building relationships. Sending outreach. Staying visible in their markets.

But in many agencies, marketing as a function comes much later.

It's often one person, if that. Or something consultants are expected to figure out themselves.

We work with recruitment businesses to bring structure and direction to that activity.

How we work

Unsure where you need to start?

1
Discovery session

We get to know your business, your goals and what you want marketing to support.

2
Define the strategy

We define your positioning, audience and what you want to be known for.

3
Build your universe

We turn that into a practical marketing plan with clear priorities.

4
Stand out and grow

Your account lead works with our specialists across content, design, video and social to deliver the work.

5
Define and refine

We review what’s working, refine where needed and keep marketing aligned to commercial goals.

Benchmark your marketing
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We know
recruitment

We work best with growing recruitment agencies.

Whether you have an internal marketer who needs strategic direction or delivery support, or a fully outsourced marketing partner, here’s how we make it work.

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Key Problems We Solve

We've been in recruitment marketing long enough to see the same problems on repeat. Kitto is built to solve them.

Problem 01

Marketing Doesn't Work

First, ouch. Second, if 'marketing' currently means a half-finished PowerPoint, 1,000 hours on SEO and a LinkedIn company page nobody touches, then no, that wouldn't work. We make it work by finding out what you want to achieve, who you want to reach, and what your agency should be known for. From there, we build a straightforward marketing strategy designed to support the conversations your consultants are already having.

Problem 02

LinkedIn’s a Waste of Time

Don't get us wrong, your holiday looked great and the paella was massive. Personal posts aren't the problem. But if that's all your audience sees, it's hard for them to work out what you actually do. Used properly, LinkedIn is one of the most powerful visibility tools recruitment businesses have. We help your consultants build credible personal brands that generate intrigue, interest and, most importantly, conversations.

Problem 03

I Have No Idea What Hire to Make

A copywriter? A designer? A videographer? A marketer? Hiring one person usually means getting a specialist in one area, when what you actually need is a blend of strategy, content, creativity and visibility. With us, you get all four for the same money.

Problem 04

You Can't Measure ROI on Marketing

Actually, you can. We just set it up properly. We get into your CRM, make sure your reporting works, and attribute revenue across the full marketing funnel. Then we report on it every month, so you always know exactly what your marketing is returning."

Get to know the team.

Strategists who've been in the seat, plus designers, writers, video producers and social specialists. No generalists, on-site as much as you need us, tracking the data and proving the ROI every month.

Active team member
  • Kris Holland Founder
  • Alex Theaker Director of Operations
  • Amity Watts Client Services Director
  • Ryan Yates Creative Manager
  • Mollie O’ Sullivan Senior Account Lead
  • Karina Mann Account Lead
  • Alexandra Offer Account Lead
  • Holly Hermance Embedded Account Lead
  • Roisin Cheetham Account Executive
  • Krissie Pacia Senior Copywriter
  • Shalom Ruazol Junior Copywriter
  • Netra Sridhar Social Media Executive
  • Kristine Ledesma Graphic Designer
  • JM Gusto Graphic Designer
  • Joshua Cordero Graphic Designer
  • Ellie Phant Mascot
Kris Holland Founder
Headshot_Kris
10 years in the bag in recruitment. Started as a recruiter, moved into marketing, headed up data, operations and tech functions. Won multiple Recruiter Awards for best marketing team and loves recruitment.
Alex Theaker Director of Operations
Headshot_Alex Theaker (1)
Agency marketer turned recruitment marketer turned agency recruitment marketer. A pro in all things social strategy, copywriting and blowing the doors off when it comes to personal brand.
Amity Watts Client Services Director
Headshot_Amity
With 20+ years of brand-building, marketing strategy, and creative leadership, Amity's led B2B and B2C campaigns, scaled start-ups, and mentored the next generation of marketers. She heads up client services with sharp thinking and a big heart.
Ryan Yates Creative Manager
Headshot_Ryan
He's an all round creative whizz. Designer, photographer, video editor, runner. Did 50 park runs in a year. Brand ambassador for us and our clients. Please note: do NOT mess with the brand guidelines.
Mollie O’ Sullivan Senior Account Lead
Headshot_Mollie
Mollie's got the marketing chops to handle whatever's on the agenda. She's CIM certified, a Bullhorn whizz, and somehow still finds time to colour-code her to-do list.
Karina Mann Account Lead
Headshot_Karina
She's got millions of views in the bank on social and a track record of elevating recruitment brands wherever she's been.
Alexandra Offer Account Lead
Headshot_Alex Offer-1
Relationship-builder. Lead-generator. LinkedIn meme loyalist. Smart, switched on, and full of energy, Alex makes recruitment marketing by far the funnest part of your business.
Holly Hermance Embedded Account Lead
Holly Headshot 2
Agency marketer turned recruitment marketer turned agency recruitment marketer. A pro in all things social strategy, copywriting and blowing the doors off when it comes to personal brand. Once said she could eat 50 poppadoms in one sitting. Yet to prove it.
Roisin Cheetham Account Executive
Headshot_Roisin (1)
Eye for extreme detail and a genuine love of chasing things down and ticking them off. Efficient is her middle name, fuelled by coffee and an alarming amount of sausage dog chat. Will happily talk you through her colour-coded system and favourite dachshund names, in that order.
Krissie Pacia Senior Copywriter
Headshot_Krissie
With 15+ years in copy and a background in pastry, Krissie's all about precision, timing, and a good finish. She's written everything from salary surveys to podcast recaps, newsletters to landing pages and a bit of everything in between.
Shalom Ruazol Junior Copywriter
Headshot_Shalom
Psych grad turned full-time word nerd. Shalom knows people's minds and how to speak to them. She's all about growth: honing her craft, asking the right questions, and quietly dissecting LinkedIn posts on the go (you've been warned).
Netra Sridhar Social Media Executive
Netra Headshot (1)
Digital geek turned agency girlie turned viral TikTok star. A natural across social, content and the kind of videos built to stop the scroll and quietly rack up views overnight. Thriving in the mad world of recruitment marketing. Says she's hungry for knowledge. We suspect she's just hungry.
Kristine Ledesma Graphic Designer
Headshot_Kristine
Kristine is a graphic design machine. Figma, Creative Cloud, Canva, you name it, she's smashed it. From creative brainstorming to junk journaling, she never stops flexing her design muscles, and her infectious smile brightens every day.
JM Gusto Graphic Designer
Headshot_JM
JM's the motion magic behind some of Kitto's slickest animations: logos, layouts and visuals that stop the scroll. A master of branding and design who makes it all look effortless (even when it's not).
Joshua Cordero Graphic Designer
Joshua Kitto Headshot (1)
Serious flex on all things branding. Logos are his kryptonite (in the good way), and he can spot a misaligned pixel from across the room. Turns rough ideas into sharp, scroll-stopping design to make your heart sing.
Ellie Phant Mascot
Headshot_Ellie
Big ears, bigger ideas. Ellie's the elephant in the room, and she's here to make sure everyone knows recruitment is a marketing job. Born to disrupt, she's spent her career championing creative visibility. Smashes silos, stomps on outdated thinking, and never forgets that people don't know enough about marketing in recruitment.

We Help You Win More Business

Two service lines. Four ways to work with us. Pick the one that matches where your business is right now.

Branding
  • Stand out

    Brand, creative, and campaign work that differentiates recruitment businesses in crowded markets.
  • Grow

    Retained marketing support that builds visibility, community, pipeline, and momentum over time.
  • Embedded

    A dedicated Kitto marketer working inside your business, owning delivery and driving consistency, visibility, and growth from the inside.
Branding

Helping recruitment businesses define how they look, sound and position themselves in the market.

Includes:

  • Brand strategy
  • Visual identity
  • Messaging and positioning
  • Website copy
  • Sales collateral and brand assets
Multimedia Campaigns

Creative campaigns designed to build visibility, engagement and differentiation, aligned with business goals.

Includes:

  • Video
  • Podcast
  • Campaign concepts
  • Event promotion
  • Content series
  • Launch and awareness campaigns
Find out more
Wraparound Marketing

Flexible marketing support that wraps around internal resource and helps teams do more, better.

Includes:

  • Strategy support
  • Campaign planning
  • Content creation
  • Design and creative
  • Social and channel activity
  • Performance reporting
Outsourced Marketing

An embedded external marketing function built to drive consistency, visibility and growth.

Includes:

  • Marketing strategy
  • Delivery planning
  • Content and campaigns
  • Brand and messaging management
  • Channel execution
  • Measurement and optimisation
Find out more
Embedded Marketing

A senior Kitto marketer embedded in your team several days a week, representing us in the room and keeping delivery moving without missing a beat.

Includes:

  • On-site delivery
  • Briefing and coordination
  • Content and events
  • Relationship management
  • Commercial oversight
  • Monthly reporting
The best of both worlds

The consistency of an in-house hire with the range of a full-service partner, without the cost and hassle of finding and managing them yourself.

Includes:

  • We hire and manage the person for you
  • They function like an in-house member of your team
  • Sector network to find the very best fit for your business
  • Content and events at pace
  • A consistent, familiar presence
  • Full agency capability behind them
Find out more

Not sure which service is right for you?

Get in touch and we'll talk through your goals and where marketing can make the biggest difference.

Arrange a chat
All-in marketing@4-1440x711
Branding

How you stand out.

How you look, sound and position yourself in your market. We define what your business stands for and make sure it shows up consistently across every touchpoint.

Discovery and strategy@6-1440x711
Multimedia Campaigns

Creative work that gets noticed.

Creative campaigns built to drive visibility, engagement and differentiation. Video, podcast, content series, event promotion and launch activity tied to a real business goal.

Loop Cards-1
Wraparound Marketing

Strategic support for internal teams.

We plug into your existing marketing setup to bring structure, direction and delivery. Whether you're supporting a senior marketing lead or helping a junior marketer level up, we help recruitment businesses prioritise the right activity and deliver consistent marketing that supports growth.

Marketing Projects@4-1440x711
Outsourced Marketing

Your full marketing function.

Your full marketing function, embedded into your business. Strategy, content, campaigns and creative, delivered as an integrated function of your business.

Radiant Shift@6
Embedded Partner

Think RPO, but for marketing.

We place a dedicated Kitto marketer inside your business, working solely for you. Managed by us but embedded in your team, they sit in-house and own your day-to-day marketing delivery. All the delivery capability of an agency with the focus and familiarity of a permanent hire, giving your team consistent, fully owned marketing that scales with growth.

FAQ

Got questions? We've gathered the most common ones here, along with simple, helpful answers to guide you through.

Contact us

When should a recruitment agency invest in marketing support?

From day one. A rising tide lifts all boats, and investing in marketing early gives you the best possible chance of getting real value from it. Rather than spending on consultants who overpromise and underdeliver, put that budget into marketing that builds visibility, pipeline and momentum from the start.

Do we need an internal marketer to work with Kitto?

No. Some clients use Kitto as their full outsourced marketing function. Others already have an internal marketer and use us for strategy, specialist support and delivery. Both setups work.

What's the difference between Outsourced and Wraparound Marketing?

Outsourced Marketing means we are your marketing function. Wraparound Marketing means we work around an existing in-house marketer or team, giving them strategic direction and specialist support to strengthen what they're already doing.

How long does it take to see results from recruitment marketing?

Marketing in recruitment builds momentum over time. Stronger positioning, consistent visibility and useful content help your consultants become more recognisable in their market. Most businesses begin to see stronger conversations and inbound opportunities within the first few months.

What type of recruitment businesses does Kitto work best with?

Most of the agencies we work with are between 10 and 100 people. They're already successful but want clearer positioning, stronger visibility and more structure behind their marketing activity.

How do we get started?

The easiest place to start is a short conversation. We'll look at your current marketing setup, your goals and what would make the biggest difference to your business.

Still have questions we didn't answer here?

Arrange a chat or send us an email. We’re always happy to chat.

Arrange a chat
Email us