The One Where We Stepped In (and Yes, Alex is Great)

Spencer Riley came to us with three goals:

1. Get their brand looking sharper and more consistent across the business

2. Increase brand training for their consultants.

3. Refresh their external marketing content to make it feel, well...fresher.

“We Knew We Could Do Better”

Managing Director, Scott Ellam wanted a stronger, more unified voice across everything they put out, from LinkedIn posts to client pitches. And they wanted their consultants to live and breathe that brand, turning every interaction into a reflection of who Spencer Riley is at its core.

What We Did

We dug deep into who Spencer Riley is and what they stand for. Then, we made sure everything from social posts to marketing materials looked, sounded, and felt like them.

No fluff, no off-brand moments, just content that hits the mark every time.

We also worked closely with their consultants, giving a ton of practical, hands-on stuff that got everyone on the same page. And because communication is key to any relationship, they alwaysknew what we were working on, where we were at and what was coming next. No surprises, no chasing, just good, old-fashioned transparency.

"The simple fact that Kitto understands the recruitment industry so well makes all the difference. The initial meetings to understand our ethos and tone of voice means the content Kitto produce is in line with how we want to represent ourselves. Excellent branding sessions delivered to the consultants. Plus, Alex is great.”

What’s Next?

Spencer Riley’s marketing isn’t just looking sharper, it’s doing the job.

Social’s on point, the brand actually sounds like them, and consultants have the tools to back it up in every conversation. No more guesswork, no more “Does this sound right?”—just a brand that builds trust, supports sales, and helps them hire.

Oh, and if you’re wondering who the real MVP is? It’s Alex. Just ask Scott.

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